Split-testing your titles (also called A/B testing) can be another effective way to increase your CTR and help Google see your content as more relevant. Some tools allow you to A/B test title tags and meta descriptions to improve your CTR. Depending on what industry you work in, there is a service you offer that others would like for free.
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- Think of this as a library, but one that stores web pages instead of books.
- Ultimately, the number of topics for which you create pillar pages should coincide with your business needs, like the number of products and offerings you have.
- These numbers highlight the immense power of Google Maps as a driver of local business growth.
- The user reported an 800% click increase after adding relevant internal links to a page that was struggling with traffic.
- This type of small business should focus on what’s called local SEO.
What is an SEO strategy?
We guide you each step of the way with learning materials on our blog and Youtube channel. While all our learning materials and some of our tools will stay free, consider supporting us by subscribing to Ahrefs. Once you know which keywords to target, your next step is checking out SEO competitors already ranking highly for those terms. Technical SEO involves making changes under the hood of your website to improve search performance.
Remember, alternative search engines such as Bing and Yahoo rely even more on https://seo-anomaly-traffic.online/france/seo-anomaly-fr-6/ what some may call ‘outdated’ SEO practices. You may have heard the terms ‘structured data’ or ‘schema markup’ being thrown around the web. Structured data is additional code that helps search engines deliver more and better data to visitors through featured snippets.
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Uncover Your Competitors’ SEO Efforts
Another valuable SEO tip is to add redirect rules to your WordPress .htaccess file to ensure that users and bots are always redirected to your canonical URLs. Other SEO tools, including Ahrefs and Semrush, allow you to schedule weekly site audits, which can help you quickly spot any issues that may cause problems when it comes to SEO. Fill in your Organization name and upload your Organization logo. Once you have saved the changes, you will have the Organization schema setup, which should be visible in Google’s Schema Markup Validator tool. If you’ve ever seen a star rating next to a review on a SERP, you’ve seen the results of structured data. This can help you achieve special spots on SERPs, which have the power to increase your CTR dramatically.
Discover Low-Competition Keywords
Technical SEO is important because if you have problems with crawling and indexing, it can negatively impact your rankings. Usually, once you get your technical SEO correct, you may not have to deal with it again. SEO Can Put You Ahead of The Competition – If two websites are selling the same thing, the SEO optimized website is more likely to have more customers and make more sales.
Effective reputation management can significantly impact local https://seo-anomaly-mobile.online/italy/seo-anomaly-it-6/ SEO performance. Your business name, address, and phone number (NAP) appearing in citations help strengthen local SEO as they confirm your geographic relevance to Google. As such, reviewing your competitors’ GBP can reveal how often you need to post content or how many reviews you need to compete. Tools like Google’s Structured Data Testing Tool can help with this.
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